Los Angeles, 13 May 2016

On 12 April, the seventh edition of the “Grand Prix du Brand Content” was held at the Fondation Maison de la Chimie in Paris, the International competition which each year awards prizes for the best marketing publicity campaigns, based on their editorial strategies.

Bally, an historic fashion house with its headquarters in Switzerland, was awarded first prize in the “Luxury” category for its Shoepedia project, an online portal dedicated to the care and maintenance of its shoes, containing detailed information and Infotainment accessible for clients who expect the highest quality and tradition from their Bally footwear.

The project, devised by the French brand content agency Mensquare Agency, led to the collaboration with InstaBrand to select several Influencers to become Ambassadors for #Shoepedia, creating original online content on their social media profiles and inviting their followers to share the official hashtag.

Thanks to their data ownership technology, Instabrand were able to select Influencers from all over the world, whose audience proved to be in line with Bally’s target audience and communication aims, and whose level of engagement was noticeably more significant when the Influencer posted content that was connected to the world of footwear. The campaign thus recorded a level of engagement equal to 2.75%, allowing Bally to concentrate their own resources on relevant Influencers who have the ability to convey a specific message to a select audience.

Karim De Martino, Head of Marketing & Sales for InstaBrand Europe, has said of the collaboration: “It has been a real pleasure to have completed this editorial project with Mensquare Agency, especially since we have demonstrated that even when working with very high-end luxury brands such as Bally, it is still possible to maintain the exclusivity and quality that characterizes the world of luxury goods, while creating an extremely successful social project that has resulted both in the greatly enhanced public recognition of the brand thanks to the increased online traffic, and also the great honour of being awarded the Prix d’Or”.

Mensquare Agency is an international brand content agency, based in Paris, which specialises in creating the best possible “digital experience” for users and devising tailor-made, effective, and data-related strategies for its clients.

To find out more, visit the website of Mensquare Agency.