Fred & Farid

Fred & Farid

À propos

FRED & FARID is a young independent Creative/Culture advertising network based in Los Angeles, New York, Paris, and Shanghai. The agency specializes in strategic platforms, social media, activation, generative AI and video content for brands… always believing in the power of storytelling. To date, the agency has won 1200+ industry awards and 30+ industry honors. Fred has served as a Cannes Lions Titanium jury member, and Foreman of the D&AD Art Direction jury.

The agency has worked with major companies such as Alibaba, Amazon, Google, Heineken NV, Hewlett-Packard, Kering, L’Oreal, LVMH, NBC, Pernod Ricard, Rémy Cointreau, Richemont, SG bank, State Farm, Tencent, The Coca-Cola Company, and Volkswagen SG. Diversity, equity, and inclusion are ingrained in the group’s DNA, prioritized throughout the hiring process.
The group also allocates 25% of its time to non-profit organizations moving society forward. Notable Quotes about the agency:

  • Mr Antonio Lucio: ‘Fred & Farid is a true business and creative partner for HP. They are agile and flexible. Their approach to creativity and the quality of their work is the result of their diversity of talents and global mindset.’
  • Sir John Hegarty: ‘There should be more agencies challenging the status quo. Fred & Farid is a great example of a young independent agency that has succeeded brilliantly. However, we need 10 or 20 Fred & Farids.’
  • President François Hollande: ‘Fred & Farid represent the advertising ‘enfants terribles.’ Their journey is an inspiration to many entrepreneurs.’





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