Founder & CEO

Fred is an entrepreneur, based in Los Angeles, co-founder and CEO of FRED & FARID Group, a young independent Creative/Culture advertising network based in Los Angeles, New York, Paris, and Shanghai. The agency specializes in strategic platforms, social media, activation, generative AI and video content for brands… always believing in the power of storytelling. To date, the agency has won 1200+ industry awards and 30+ industry honors. Recently, Adage 2022 Gold Small Agency of the Year / Adweek 2022 Top 15 Creative-First Agencies to Watch. Fred has served as Cannes Lions Titanium jury member, and Foreman of the D&AD Art Direction jury.

The agency has worked with major companies such as Alibaba, Amazon, Google, Heineken NV, Hewlett-Packard, Kering, L’Oreal, LVMH, NBC, Pernod Ricard, Rémy Cointreau, Richemont, SG bank, State Farm, Tencent, The Coca-Cola Company, and Volkswagen SG.

Diversity, equity, and inclusion are ingrained in the group’s DNA, prioritized throughout the hiring process. The group also allocates 25% of its time to non-profit organizations moving society forward.

< Back to Fred & Farid